• Gibsons Guitars

At Gibson's Custom, Art & Historic Division a select group of artisans carry on the company's century-old tradition of creating exquisite, investment-quality instruments. These guitars boldly reflect the highest standards of imaginative design and masterful craftsmanship. An instrument of timeless tonal qualities cannot be manufactured in a matter of hours or days, or even weeks. An instrument intended to provide a generation of music music have a full season of growth in the hands of patient craftsmen. This is why a Gibson Custom Division guitar is months in the making. Character building takes time. The first and foremost component of a Gibson guitar is the wood. "Tone" woods are chosen for their ability to produce and sustain tone. Only the finest hard maple, spruce, mahogany, rosewood and ebony is selected for tightness, consistency of grain and evenness of colour. Gibson Custom Shop instruments receive at least eight coats of hand applied nitrocellulose lacquer, painstakingly buffed to a high gloss finish. Gibson has been perfecting this process for over a century. From the design of the electronics to the finishing of the frets, from the methodical hand sanding and buffing through fifty separate quality control checks to the field-tested dependability of Gibson parts, Gibson Custom Shop guitars are a perfect balance of flexibility and stability. This tradition of excellence dwells in the soul of every Gibson craftsman, and is translated into the character and tone of every instrument produced. The craftsman may never meet the player, but they know each other very well. Neither is willing to compromise. Not now. Not ever.

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